orm in digital marketing refers to the strategic process of monitoring, influencing, and maintaining a brand's, individual's, or business's perception across the digital landscape. ORM manages online reviews, social media presence, and search engine results to ensure a positive image. By addressing negative feedback, engaging with customers, and promoting positive content, ORM helps build trust and credibility, essential for long-term success in a highly competitive digital market. Effective ORM is crucial for protecting and enhancing a brand's reputation, directly impacting customer loyalty and business growth